Snapchat recently launched an option that lets users Share their Stories.
The feature allows users to invite others to add to their Stories sharing their comments, likes or dislikes more easily.
Users simply create a Shared Story and select the people they want to be able to contribute.
The Story will then be visible across the chosen connections but also their followers, which would boost their reach. As with all Stories, they disappear after 24 hours.
According to Snap:
“Shared Stories is a new iteration of Custom Stories, a product that previously allowed Snapchatters to create a Story and add friends to view and contribute. Now, with our new and improved Shared Stories, Snapchatters who’ve been added to the group can add their friends as well, making it easier for the whole soccer team, camp squad, or group of new coworkers to get in on the fun.”
While Custom Stories was somewhat location-restricted, Shared Stories mean anyone can contribute.
We’ve seen similar features on TikTok and Instagram where cross-collaboration is becoming an ever bigger pillar of app success.