Pure-play rapid delivery apps were all the rage in 2021, with dozens of apps launched in Berlin, London and New York City, aimed at delivering items in less than 20 minutes.
The market size for this sector increased by 322 percent, according to data published by our data team, from $1.1 billion in 2020 to $4.7 billion in 2021.
Rapid delivery revenue 2018 to 2021 ($bn)
Some apps launched in 2020, such as Gorillas, Flink, Zapp and Jokr, have already reached over $100 million in annualized revenue. GoPuff and Getir, considered the leaders in their respective markets (North America and Europe), both reportedly hit $1 billion in revenue in 2021.
That impressive growth was supercharged by over $14 billion in venture capital poured into the sector in 2021.
In 2021, about 16 million people used these rapid delivery apps, not including China. This is double the amount that used them in 2020.
DoorDash, Deliveroo and Uber are trialing rapid delivery in North America and Europe, but none of these platforms are broadly available. We expect in 2022 that one of these will make a major acquisition, in an attempt to take a slice of the rapid delivery market.
It might be too late for them to acquire GoPuff or Getir however, with the former apparently eyeing a late 2022 IPO, valued at $40 billion. However, with how the public market has performed over the past few months, GoPuff may choose to stay private for a bit longer.