Periscope celebrates a year of strong growth

Anne Freier | April 1, 2016

App Business

periscope

Live video streaming app, Periscope, just celebrated its one-year anniversary. The company has been going from strength to strength over the last 12 months. In a blog post, it revealed that over 200m broadcasts have been hosted within the app, of which 100m were created over just the last three months.

Periscope celebrates a strong 12 months

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Source: periscope.tv

110 years worth of live video were viewed per day across the company’s apps. That’s an increase of 91% since August 2015. The company did previously state that it had 10m registered accounts and 1.9m daily active users in August 2015. It hasn’t backed up this data just yet.

However, the market is getting a little more competitive now that Facebook Live and YouTube Connect have launched. Periscope, owned by Twitter, may have outscored competitor Meerkat, but it remains to be seen if it can fight off these heavyweights.

Twitter CEO, Jack Dorsey, is optimistic. In an interview with Bloomberg, he explains that Twitter makes live events more fun, but:

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“I think Periscope takes that a step further by actually pulling them together on one screen. So if you were to very humbly think of Twitter as a chat room – a global chat room – it’s been this room that people talk about the world and what’s happening in the world nonstop. And you see the same thing with Periscope. You’ve got these chat rooms on top of a live video stream. And that’s created some really surprising interactions. I don’t know if you saw the puddle live on Periscope. Did you see it?”

The company has yet to address how it will successfully be monetising over the next year. Blumhouse is among the companies trying to benefit from the live streaming component by releasing a movie on the app called Fifteen.

The success of Periscope certainly means a lot to Twitter as user growth has stalled and eMarketer has forecast global ad revenues to drop to $2.61bn in 2016, down from $2.95bn in October 2015. In addition, Twitter is forecast to reach 60m US users on a monthly basis this year, compared to 163m for its competitors Facebook and Instagram.

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