Marketing sits at the heart of mobile app growth. It drives discovery, powers engagement, and converts users into revenue. But the complexity of the ecosystem has outpaced what any single team can manage on its own.
From user acquisition to retention, monetization, and experimentation, modern app growth requires a network of specialized partners. However, finding the right ones is no small task.
That’s why we created the App Marketing Ecosystem 2025 market map, offering a clear overview of the platforms and services shaping today’s mobile marketing stack.
A map built for decision-makers
Designed to simplify research and accelerate strategic planning, the map serves as a practical guide to today’s app marketing landscape. It helps teams cut through complexity, compare options, and make confident decisions at every stage of growth.
The map features fourteen categories:
📏 Mobile measurement partners: MMPs link user behavior to acquisition sources, making it easier to evaluate channels, creatives, and campaign efficiency.
💬 App engagement and messaging platforms: These companies support retention through push notifications, in-app messaging, SMS, and email. They help teams deliver relevant messages at the right moments, building habits and encouraging long-term use.
💰 App revenue (subscriptions and IAPs): Revenue platforms help manage pricing, reduce churn, and optimize revenue.
🤝 Agencies: Agencies provide executional support and strategic guidance. Some focus on full-funnel growth, while others specialize in creative, localization, or paid media.
🧠 App market intelligence: Growth starts with context. Intelligence platforms help teams understand category trends, market share, and competitive dynamics.
📱 App store marketing: These tools specialize in visibility within app stores. They help optimize keywords, run conversion tests, manage ratings, and track ranking changes.
📣 User acquisition: UA platforms drive demand across channels like programmatic, paid social, influencer marketing, and OEM placements. They manage creative testing, targeting, and bidding.
📊 Product and user analytics: These platforms monitor behavior across the entire app experience. They track key metrics such as retention, churn, and session length.
🔁 Retargeting: Re-engagement platforms help bring users back. They use behavioral triggers and dynamic creatives to revive interest and extend lifetime value.
🧪 Experimentation and mobile A/B testing: Testing platforms allow teams to compare different versions of product flows, pricing models, or messaging strategies without deploying app-wide changes.
🛠️ Performance monitoring: These tools track crashes, latency, and technical issues. Real-time diagnostics help teams respond quickly before problems affect retention or reviews.
🔐 Privacy and and consent management: Compliance tools help businesses manage consent flows and data privacy requirements. They provide infrastructure to meet regulations while preserving user experience.
💸 App funding: Growth requires capital. These platforms offer non-dilutive funding options for user acquisition, marketing, product development, and international expansion.
🌐 Alternative app stores: In markets where Apple and Google have limited reach, alternative stores offer meaningful distribution opportunities. These channels are especially relevant in Asia, LATAM, and emerging regions.
Download the App Marketing Ecosystem 2025
The App Marketing Ecosystem 2025 map is available in PNG and PDF formats, including a landscape version built for presentations.
📥 Download it here to explore the full app marketing ecosystem and choose the right partners for your next stage of growth.
