Instagram is currently testing a new Subscription option for creators on the app with a handful of select creators.
The option provides a new opportunity for monetisation for users who regularly share custom content and may be seen as an incentive or users posting content to its video platform IG instead of flocking to the competition.
A subscriber icon in form of a purple crown is being trialled. This highlights subscriber views on Stories.
It also signals users that some livestreams are only accessible by subscribers.
“With Instagram Subscriptions, creators can develop deeper connections with their most engaged followers and grow their recurring monthly income by giving subscribers access to exclusive content and benefits, all within the same platform where they interact with them already,” Instagram explained.
Creators can charge from $0.99 to $99.99 for subscriptions which provide access to subscriber-only Lives and Stories which are exclusive broadcasts and Stories. Subscriber Badges are visible to creators next to comments or chats to help them identify their members.
As per a declaration from Meta, the company won’t take a cut on fan subscriptions until at least 2023.
It remains to be seen if the addition can help Instagrammers entice more users to subscribe.