Despite the ongoing scare of inflation, around 70% of US consumers plan to book vacations and made related purchases in the last three to six months.
According to a report from ironSource and M&C Saatchi Performance, a growing number of users are also downloading apps to help them arrange their travel.
Some 48% of consumers booked their flights using a phone app. Of those, 61% already had the app preinstalled on their phone while 34% installed the app specifically to book a flight.
This highlights there’s still a huge opportunity for travel brands and app developers to jump onto the travel app bandwagon.
Around 55% booked their vacation rental through an app with 60% using preinstalled apps and 35% specifically downloading an app for this purpose.
The study also found that 35% used apps to book car rentals. Some 58% used existing apps and 37% installed apps specifically to book cars.
Apps were also popular to help users find things to do whilst on vacation (53%) or find local transport (42%) and even to find gas (39%).