App spend increases 20% YOY in Q2 2019

Anne Freier

In App Business. July 12, 2019

App downloads shot up to 30.3 billion in the second quarter of 2019 whilst consumer app spending reached $22.6 billion, up 20% year-on-year, according to research by App Annie.

On Google Play, downloads increased 10% to nearly 22.5 billion, whilst iOS downloads increased 15%. However, Google had a 185% lead over iOS downloads in Q1 2019.

Emerging markets, specifically India, Brazil and Indonesia were responsible for driving much of Google Play’s growth. On iOS, China, the US and Japan led when it came to downloads.

Non-gaming apps grew more rapidly on Google Play (15%) with automobile, comics and entertainment categories sawing notable growth. On iOS, food & drink, education and finance apps delivered stand-out growth rates.

When it comes to in-app spending, iOS continues to lead (80%) over Google Play. Non-gaming apps accounted for 35% of consumer spend compared to 15% on Google Play.

Much of consumer spend growth was driven by the US, China and Japan.

Top apps of Q2 2019 included Snapchat which experienced an increase in downloads driven by the company releasing new filters and user tools.

Meanwhile, YouTube now ranks in the top five apps for consumer spend as more of them have been subscribing to content on the platform to enjoy ad-free content.

TikTok ranked high for downloads and smartphone active users.