App Annie has changed its name to data.ai to focus on “unified data AI”.
With the name change, the company aims to solidify its vision to drive digital performance through consumer and market data insights powered by AI technology.
Research by PwC shows that 60% of executives cite digital transformation as a top driver of growth in 2022. At the same time, the digital ecosystem remains fragmented, relying too heavily on in-house resources.
Digital performance benefits from a single point of control that unifies disparate datasets illuminating mission-critical metrics like customer acquisition cost, lifetime value, and ROI.
“Today we are the mobile standard which is the tip of the spear and where the market is going. However, we see a blue ocean opportunity to assemble a broader variety of digital datasets and activate artificial intelligence so that enterprises can compete at a higher level,” said Theodore Krantz, CEO, data.ai. “We are proud to be the first data company to offer these unique data science capabilities.”
At the same time, data.ai also announced a reseller agreement with Similarweb that provides the first unified mobile and web market dataset.