It’s been more than a year and a half since ChatGPT-4 demonstrated phenomenal advances in the AI tech. It impacted so many branches of economy, revolutionized digital marketing, visual production, scientific research, and much more.
This breakthrough technology transforms how mobile game and app marketing teams work around the globe. ChatGPT-4, Gemini, Anthropic demonstrate its efficiency in speeding up both text and visual creatives production, as well as ad campaigns analysis and forecasting.
Ad intelligence platform SocialPeta has just released its Mobile Games & Apps, H1, 2024 report. In its 130 pages, it provides deep analysis of the Generative AI impact on marketing of mobile games and app, the continuous rise of the short-form video content, and more.
Key insights
- Gaming Market Recovery: Revenue increased by 4.7% even as downloads declined, with strategy and hyper-casual games showing strong performance.
- Ad Spending Patterns: iOS accounted for 40% and Android for 60% of total ad spend.
- Emerging Segments: Mini-games and AI-Generated Content (AIGC) are becoming popular, especially in RPGs and strategy games.
- AI Innovation: AI is driving new developments, with social media boosting content virility.
- Short Dramas + TikTok: Emerging as key strategies for global market growth.
- Health Products: The U.S. remains the leader in this expanding market segment.
