Top Influencer Marketing Platforms (2019)

Artyom Dogtiev

Updated: September 17, 2019

With today’s extreme proliferation of social media, we see that among hundreds of millions users some get to be extremely popular, so popular that they can influence other people decisions what to try, purchase or subscribe to. At the same time, these days people don’t engage with brand ads as they used to or simply block it with AdBlock alike plugins in their browsers. So brands needed another way to reach out their potential clients and so the Influencer Marketing platforms emerged as the answer to tackle this problem.

The other reason for Influencer marketing to emerge was Gen Z, teenagers are notoriously hard to be reached out and engaged via any other, more traditional, marketing channel. This generation tends to make a buying decision based on what people they trust have to say about it and these people are called social media celebrities or Influencers.

“So what is influencer marketing?” you may ask. Influence marketing is one of the latest forms of marketing. It facilitates specific brands to sell their products and services via their endorsement by social media platforms users with extremely big followship, established reputation and trust with their audience. In a sense it presents an iteration of a movie or music celebrity endorsement of products that took off back in 40s and 50s of the last century but on much bigger scale. Speaking of scale, thanks to the enormous popularity of social media platforms it’s based on, Instagram Influencer marketing and YouTube Influencer marketing are the most prominent kinds that exist today.

According to Wikipedia, influencer marketing is defined as:

“A form of marketing in which focus is placed on influential people rather than the target market as a whole.”

Influencer marketing is driven by two types of companies – platforms and Influencer marketing agencies, this guide covers the former.

An Influencer Marketing Platforms offers a direct way for brands to connect and work with influencers that are listed on a particular platform. Essentially these platforms help influencers to monetize their social media channels and brands to reach out their potential customers or increase engagement with their current ones.

Connecting social media influencers with brands

Here is how the system works for both sides. Every influencer listed on a platform gets a profile that provides a contact information about her / him and their social media accounts statistics. Every brand, that comes on a platform to look for a particular influencer(s) to work with, can, using a number of filters, search an influencer platform database and find influencers with the right audience to advertise a specific product or service to. Once a brand begins to work with an influencer(s), an influencer marketing platform starts to supply statistics to measure an impact from promotions done by an influencer(s). Influencers get a financial reward (some platforms offer gifts instead of money) for every promotion they run for a brand.

Typically, influencer marketing platforms focus on the following functions:

  • Search and Discovery – to provide a built-in search mechanism to find influencers. Search can be performed based on criteria that characterize either influencer and her / his audience. Types of search include – by platform, by follower count, by influencer demographic info, by influencer audience demographic info.
  • Contact & contract management – to provide contact information for each influencer, allow brands to communicate with influencers directly, negotiate payment and hire them for a specific campaign. Also this function covers handling of various regulatory compliance matters.
  • Campaign content management – to manage ad text and graphic creatives, hashtags, @mentions, campaign duration, deadlines, giveaway / sweepstake details and other ad campaign features for multiple brands and influencers.
  • Promotion and amplification of an influencer ad content – to reinforce an impact generated with an influencer content for a brand via paid advertising on social media.
  • Influencers compensation – to handle a payment process to multiple influencers, it includes payments escrowing, tax compliance, transactions via PayPal / other electronic payment systems.
  • Analytics & Reporting – to analyze an impact that an influencer ad campaign creates for a brand’s product. Reports may consist of the following information – publication confirmation, views, reach, engagements, ROI calculations, real-time analytics, URL tracking.

Most often a payment model influencer marketing campaigns are based on is the CPM one, it implies paying a certain amount for each 1,000 views of an ad. How much money do influencers actually make depends on multiple factors, including but not limited to – a particular social media platform, an influencer follower size, her / his engagement rate, her / his audience demographic. Some companies take money deposit from brands to pay influencers only once the job is done, hence securing this way brands investment.

The crucial role that an influencer marketing platform plays for a brand is that it helps it to understand who are the people who follow a particular influencer and what impact that influencer creates for its product. A paramount value that such platform brings on the table for an influencer is that it provides her / him the way to get in touch with multiple brands, endorse their products and get paid.

Some influencer marketing platforms also offer a service layer where they help source influencers, manage campaigns and develop creatives.  Whereas others focus more on providing a pure self-service. platform or tool.

There are influencer marketing platforms that focus on a particular platform (Instagram, Snapchat, Youtube) however, majority operate across a number of different social channels. Similarly, some influencer marketplaces are known for sourcing influencers in particular areas of the market or verticals whereas others have a wider positioning.

In this guide we’ve set a goal to provide you with the list of the best Influencer Marketing Platforms that are on the edge of Influence marketing of today. So if you happens to be on either side of the fence – either influencer or brand, you can use this list to cut on an heavy googling for the top influencer platform to use.

Note, companies on the list we’ve complied below are not in any priority order

The Best Influencer Marketing Platforms List

You can find more Influencer marketing companies in our directory.

HYPR



HYPR offers real-time social analytics that gives brands access to audience demographics, geographic data and more. The platform has access to over 12 million influencer profiles, including direct contact information for them, dedicated account managers to help you find what you’re looking for and client conversion rates in which you can define KPIs.

  • Price: custom pricing, free trial available
  • Features: keyword search function, account managers assignment, measuring influencer marketing campaigns performance and KPIs in real-time
  • Tagline: The data-driven platform for efficient, effective influencer marketing

HYPR website screenshot

Popular Chips


Popular Chips is an influencer marketing platform that provides you with the demographic distribution of the followers of any influencer out there. The platform also offers reports to improve your marketing KPIs, the ability to learn from competitor strategies, the option of finding out who is using your hashtags and tagging you, and more.

  • Price: Free custom report
  • Features: Performance analysis, demographics, competitor benchmarking
  • Tagline: Influencer Marketing Management Solution

Popular Chips website screenshot

Upfluence


Upfluence features impressive access to over 3 million influencers across some 250 industries. To find these, you can perform searches through social media type, industry, location, engagement rates, traffic history and more. Once you’ve found an influencer you desire, you can see their latest blog posts, and social media, with the option to contact them directly via the software.

  • Price: Demo is available, custom pricing
  • Features: 3 million influencer profiles, 20 filters for search, team collaboration features, analytics, influencer outreach,  campaign management.
  • Tagline: The smartest influencer marketing platform

Upfluence website screenshot

Social Bond


Social Bond is  all-in one Influencer marketing platform. It handles every single aspect brands need to launch effective marketing campaigns that originally reach out to specific target audience through relevant trusted influencers. Influencer directory search engine powered with advanced audience demography reporting system help advertisers to verify the new brand ambassador..one to multi collaboration system for micro or mega marketing campaigns.

  • Price: 2 plans for Influencers – free and $9 / month, for brands & agencies – 30-day $50 / month, Advanced – $100 / month, Expert for $250 / month.
  • Features: Social Media Manager tool for simultaneous publishing on multiple platforms for Influencers, brands can reach Influencers from 52 countries, iOS & Android app
  • Tagline: Best Influencers Directory

Social Bond website screenshot

NeoReach


NeoReach  is an influencer marketing and social intelligence company. Its platform allows marketers to find and manage influencers matching their objectives or import own list of influencers. A built- in automation helps users to manage relationships with influencers, their contact information, notes, contracts, and historical influencer campaign data. Intuitive analytics allow marketers to measure the core of marketing efforts and automatically verify influencer reach, brand alignment, and targeted message delivery, all while measuring real-time influencer post performance. Then export reports users need to share their results.

  • Price: custom pricing
  • Features: Influencer Marketing creator and industry analysis, cross-channel social profile and conversation analysis, consumer and brand analysis, custom reports, managed services.
  • Tagline: Social Intelligence Meets Influencer Marketing

NeoReach website screenshot

Traackr


Traackr’s marketing platform offers the ability to focus on the effect of how an audience responds to an influencer’s content. This allows brands to see the best creator to target without the need to take risks. The platform also provides real-time data, so you can see where the ‘real’ influence is, what’s working and what’s not.

  • Price: n/a
  • Features: influencer market performance benchmark, discovery & vetting & relationships management
  • Tagline: We Transform Brands with Influencer Relationship Management – IRM

Traackr’s Task Management Workflow

Aspireiq


Aspireiq streamlines influencer discovery, management, and analytics, making it easy to build authentic influencer relationships at scale. The platform allows brands to search through millions of influencers or rely on a built-in recommendations engine to choose the best fit for their marketing needs. It also allows to streamline a workflow with multiple influencers to make it efficient and measure ROI for an entire influencer ad campaign.

  • Price: Three different tiers (Basic, Pro, Enterprise)
  • Features: Campaign creation, analytics, product tracking
  • Tagline: Tell a Better Brand Story

Aspireiq website screenshot

Mention Me


Mention Me is referral marketing platform for brands. It enables them to get more customers via referrals by their existing customers who suggest purchased products to their friends. It offers award-winning technology for ad campaigns A/B testing optimization, word of mouth sharing precise capturing, best practice educational program, easy implementation with just a couple of javascript tags and more.

  • Price: cost-per-sale based model
  • Features: allows to growth new customer acquisition up to 30%, referral software supports major ecommerce platforms.
  • Tagline: Supercharge your customer growth with referral marketing through Mention Me

Mention Me website screenshot

Influencer


With the ‘Influencer‘ marketing platform, you can access extensive data reports, including engagement and audience, campaign performance and more. The platform offers a network of influencers for you to find, with each of them being vetted in advance. A match-making search tool allows you to get in contact quickly.

  • Price: Three levels of subscription
  • Features: Influencer marketplace, full campaign management, performance tracking
  • Tagline: Where Influence Happens

Influencer website screenshot

Lefty


Lefty is an influencer marketing platform that streamlines all steps of an influencer marketing campaign to allow brands invest in long-term relationships with influencers. It handles contacts and communication management, campaign performance analytics, influencer program media value assessment.

  • Price: Four different subscription plans
  • Features: 300 campaigns a month, 80,000 campaign posts a month, $15 million EMV generated per month
  • Tagline: The effortless platform to manage your influencer marketing programs

Lefty website screenshot

Sideqik


Sideqik is an influencer marketing platform where  you can track all of your favorite influencers in one place, via the dashboard offered. You can identify influencers based on your individual needs – engagement, reputation, interests – along with the option to communicate directly with them. Targeted marketing campaigns can be launched and optimized with the software. In a contrast from other platforms, it puts all matters of establishing and building relationships with influencers in brand hands.

  • Price: n/a
  • Features: tools to discover relevant influencers, manage and track their work, measure their impact.
  • Tagline: Influencer Marketing for Engaged Brands

Sideqik website screenshot

Fanbytes


Fanbytes is an influencer marketing platform that helps brands to engage younger audience, specifically Gen Z, with their products and services via Instagram, Snapchat, TikTok and Augmented Reality Lenses. It worked with such brands and celebrities like Warner Music, Major Lazer, Deliveroo, Boohoo and more.

  • Price: n/a
  • Features: expertise in Gen Z engagement, connecting brands with a young generation.
  • Tagline: Engage Gen Z and Millennials in the most creative ways on Snapchat, Instagram and TikTok

Fanbytes website screenshot

BrandSnob


BrandSnob offers the ability to leverage influencer marketing and grow your brand on social media. In a nutshell: you can get influential creators posting fresh content about your company. The platform also uses the latest AI and machine learning to identify influencers who will match your brand – those that are more likely to generate results.

  • Price: N/A
  • Features: Campaign management, analytics, audience insights, VIP communication hub for influencers to share brand contacts with each other and ask for help.
  • Tagline: Have Influence Come to You

BrandSnob website screenshot

INFLUENSI


INFLUENSI is an influencer marketplace where obtaining the real ROI of investments is easily measurable. In Influensi, advertisers can easily find influencers to help them reach an audience they are eager to impact. On the other hand, influencers can take advantage of their community by choosing brands that are best associated with their style.

  • Price: N/A
  • Features: Performance and branding campaigns, event management, digital strategy consulting and product’s release.
  • Tagline: Create, Share, Monetize

INFLUENSI website screenshot

Tidal Labs


Tidal Labs uses a proprietary influencer platform that combines the tools needed to manage a private network of influencers. The platform allows brands to centrally manage their relationships with the added customization of all communication, guidelines and incentives. You can also distribute to hosted sites, partner systems and more.’

  • Price: N/A
  • Features: interprise-grade tech for creators programs, CRM for creators communities.
  • Tagline: Creator Community Technology

Tidal Labs website screenshot

InfluencerDB


InfluencerDB allows brands to find and analyze influencers and their audience. You can organize all your influencer relations in one tool that is built for teams, along with the ability to monitor all postings from influencers mentioning you or your competitors. They also provide scientifically generated data on influencers worldwide.

  • Price: Three tiers
  • Features: Data insights, campaign management, post monitoring
  • Tagline: The Influencer Marketing Cloud by InfluencerDB

InfluencerDB website screenshot

Captiv8


Captiv8 features a discovery engine that breaks down influencers by reach, demographics, agency representation, and more. Brands are also able to predict engagement with each and every influencer they select for every campaign – that’s across all social channels. Once a campaign has gone live, Captiv8 monitors it in real-time and optimizes it as it progresses.

  • Price: N/A
  • Features: Data insights, campaign management, analytics, established Influencer Marketing Council to fight Influencer Fraud and False Impressions
  • Tagline: Data Driven Branded Content

Captiv8 website screenshot

Tagger Media


Tagger Media is an opt-in marketplace that features over 1 million influencers in its database. The platform boasts audience insights and behaviors, along with search tools and advanced filters to find the right influencer for the job. You can segment, manage and onboard new influencers all within the dashboard, with the ability to control when content is published as well.

  • Price: custom pricing, demo is available
  • Features: Influencer index, campaign management, audience insights
  • Tagline: Drive Tangible Results with Influencer Marketing.

Tagger media website screenshot

Julius


Julius allows brands to connect with over 100,000 influencers which are displayed in profiles, along with their social media reach and price. The platform also features extensive campaign management features such as integrated messaging, detailed performance metrics and a simple workflow process. You can even see which brands influencers have worked with before.

  • Price: Annual fee, no monthly options available
  • Features: Analytics, audience demographics, profile exporting
  • Tagline: We connect brands and agencies with influencers to tell captivating stories

Julius website screenshot

FameBit



FameBit allows brands to launch a campaign for free, along with giving them the ability to track key metrics in a single place. Brands can also receive proposals from content creators/influencers to help them tell their brand’s story – the option to set a custom budget is also available on the influencer platform.

  • Price: Free to sign up, service fee taken for campaigns
  • Features: Analytics, custom budget, creators selection
  • Tagline: Have Control Over The Content Your Customers See

FameBit website screenshot

Matchmade



Matchmade is a performance-driven influencer marketing platform. It matches advertisers and influencers, for advertisers it allows to reach out audience on YouTube and Twitch, influencers get recommendations for products and games that match their channels.

  • Price: Free demo available, custom pricing
  • Features: Audience demographics, analytics, influencer selection
  • Tagline: Grow your business with intelligent influencer marketing

Matchmade website screenshot

The Cirqle



The Cirqle uses an estimated impressions number to outline potential reach during a brand’s campaign – this includes engagement, top influencers, posts and platforms. Their campaign brief pages offer a breakdown of pricing, timeline, product selection, deliverables and key messaging. The platform also utilizes feedback loops to improve each campaign with them.

  • Price: Free to sign up, price is discussed
  • Features: Campaign briefs, analytics, influencer profiles
  • Tagline: The only influencer marketing platform that can tie engagement to sales

The Cirqle website screenshot

Openinfluence



Openinfluence a full service influencer marketing company that offers brands a combination of its proprietary technology platform, industry insights, and diligent process to deliver consistent quality content and ROI. The agency has 7 offices in 4 countries and worked for 1,000+ clients.

  • Price: n/a
  • Features: proprietary tech, multi-cultural team, 6 years on the market
  • Tagline: Data-driven and creative influencer marketing services.

Openinfluence website screenshot

Klear



Klear features over 500 million profiles, 5 years of historical data and 60k categories. Brands have the option of searching for influencers via category and location across Instagram, Twitter, YouTube and more. Previous clients with Klear include JPMorganChase, IBM, Veritas, VisitBritain, Adidas and Coca-Cola.

  • Price: Free demo available, custom pricing
  • Features: Influencer search engine, profiles, analytics
  • Tagline: The New Standard In Influencer Marketing

Klear website screenshot

Mavrck



Mavrck‘s platform enables brands to identify, notify, segment, recruit and measure real influence. This includes results and key performance benchmarks, relationship management, workflow automation, programmatic influencer identification and end-to-end measurement. Clients with the platform include Godiva, P&G and Charmin.

  • Price: demo is available, custom pricing
  • Features: Fraud detection, relationship management, influencer index
  • Tagline: Advanced Influencer Marketing Platform for the Enterprise

Mavrck website screenshot

Peg



Peg is an end-to-end influencer marketing platform that powers over 1,700 companies in 169 different countries. The platform offers brands an advanced search feature to find YouTube and Instagram influencers, along with a brand safety checker, deck exporting and more. Clients with Peg include Google, Coca-Cola, Universal, Uber and Nestle.

  • Price: Demo is available, custom pricing
  • Features: Influencer comparison, real-time tracking, influencer index
  • Tagline: Influencer marketing software for performance-driven companies.

Peg website screenshot

Takumi



Takumi is a platform, established in 2015, that connects influencers on Instagram (with 1,000 followers or more) with brands to run ad campaigns for their products. By laser-focusing on Instagram as the leading digital platform for creativity and working with the leading brands and best creators, the company has managed to acquire a unique expertise for how to make influencer marketing really work.

  • Price: n/a
  • Features: content quality insurance, influencer vetting, creators have 1,000 – 1000,000 followers on Instagram, Instagram influencer strategy consulting for brands, launched 2,000+ campaigns, worked with 800+ brands, published 30,000+ pieces of content.
  • Tagline: Branded Instagram Creative at Scale

Takumi website screenshot

Dovetale



Dovetale is a brand new influencer marketing platform that was launched in early 2017. It brings together multiple features that help brands to be efficient with their products promotion on social media. Including monitoring of own and competitors growth on social media, finding creators and compiling them into a list, influencer campaign management, reporting and influencers payment management.

  • Price: 3 plans – Starter ($200/month), Pro ($500/month), Enterprise (contact to get the pricing)
  • Features: social media followers dynamics monitoring, trends & insights finding to compare against competitors
  • Tagline: Social media software for brands & agencies

Dovetale website screenshot

Scrutch



Scrunch is an influencer marketing platform that aims to connect brands and agencies with bloggers and social media influencers to promote specific products or services. The company owns one of the biggest influencer media profiles database – over 20 million and billions data points combined.

  • Price: three plans – Starter (free), Pro ($100/month), Power ($300/month), Managed Service plan ($10,000 / month)
  • Features: easy 4 step campaign launch process, goal setting feature to pre-populate ad campaigns with data based on a goal
  • Tagline: Data-driven influencer marketing platform for brands and agencies

Scrunch website screenshot

Shopping Links



Shopping Links is an influencer marketing platform that aims to help brands identify content creators that are a perfect fit to promote their product, as well optimize a campaign performance. It assess each influencer audience to measure its authenticity and level of engagement, allows brands to gift products to multiple creators in scale and make data-driven decision by measuring of creators campaigns.

  • Price: 20 influencers allocations plan – $2,750, 50 influences allocations for $6,250, paid placement plan – $10,000.
  • Features: creators authenticity checking, in-depth analytics and conversion metrics, gifting products to multiple creators in scale
  • Tagline: Manage Content Creators and Track Results

Shopping Links website screenshot

IZEA



IZEA is an influencer marketing platform that provides both software and services for brands. The company helps brands to scale up their influencer marketing campaigns, as well as content marketing programs. The platform handles all aspects of influencer marketing – social media influencers finding, collaboration, payments and distribution and campaign effectiveness tracking.

  • Price: 3 plans – IZEAx Discovery for $149 / month, IZEAx Unity Suite software pricing is available upon request, Managed Services – custom pricing
  • Features: professional creators and editors to create text and graphic creatives for ad campaigns, iOS & Android app
  • Tagline: The Enterprise Influencer Marketing Platform

IZEA website screenshot

 

indaHash



indaHash is an influencer marketing platform with a focus on three social media platforms – Snapchat, Instagram and Facebook. In a contrast with other platforms, indaHash works with micro-influencers, social media celebrities who have anywhere from 10,000 to 100,000 followers. Offers both managed and self-service plan for e-commerce. The managed plan covers creatives, influencer selection, content delivery, budgeting and report analysis. The self-service one covers barter / discount deals with influencers, influencer submission moderation, ROI tracking. indaHash dashboard provides brands with full control over their promotional campaigns, including communication, promo creatives approval, performance stats and reporting. Brands also can offer discounts to influencers to get their products promoted by influencers in return. With indaHash influencers get a chance to work with dozens of popular brands and be rewarded.

  • Price: n/a
  • Features: Best Influencer Marketing Company of 2018, covers 83 markets via 8 offices, has about a million registered influencers on the platform, rigorous influencer approval process.
  • Tagline: Influencer marketing app for brands and businesses

indaHash website screenshot

TapInfluence



Tapinfluence is an influencer marketplace for influencers and content creators. For influencers the platform offers a free registration, quick payments, opportunity to promote products with their social media channels on Facebook, Instagram, Twitter, YouTube, Pinterest and even their blog. The brands that are presented on the platform for the most part represent food, fashion, beauty and lifestyle verticals.

  • Price: n/a
  • Features: worked with Volvo, Canon, Whole Foods, audience analytics tool is powered by IBM Watson supercomputer.
  • Tagline: The premier Influencer marketing software

TapInfluence website screenshot

Webfluential



Webfluential is an influencer marketing platform that on top of what other platforms have to offer to influencers, helps newcomers, rising social media celebrities to do the influencer marketing right. The platform is focused on 3 social media channels Facebook, Twitter, Instagram, Youtube as well as websites built with WordPress.

  • Price:
  • Features: searching and matching (brand – influencer) technology is powered by IBM Watson supercomputer, full automation on all campaign stages, an education with Webfluential Academy, 35,000+ influencers are on board already
  • Tagline: Drive awareness, traffic and sales with influencers

Webfluential website screenshot

Strawberry Socials



Strawberry Socials is a powered-up way to search Instagram for the influencers you need. Using proprietary search algorithms this tool lets you find more of the influencers you already love by using them as examples in your search. A short description about who you’re looking for can uncover hundreds of similar, high-quality influencers fast. It works especially well at targeting under-served locations around the world, and specific, hard to define niches. Each search is run individually for you to make sure you are discovering the best new content creators on Instagram.

  • Price: Free to try, plans are: Basic for $250 / month, Pro for $500 / month, Enterprise plan pricing varies.
  • Features: Discovery Engine, Analytics, Managed Service
  • Tagline: Find all the influencers you need. Any niche. Any location.

Strawberry Socials website screenshot

Find Your Influence



Find Your Influence is an Influence marketing platform. Its services are split between the platform, managed services and FYI studios. The platform offers brands an easy, time saving solution to discover influencers that fit their brand, manage campaigns and track metrics. With managed services companies can offload the whole ad campaign running process to the team of professionals that do their best to deliver. And with FYI brands get an access to the commercial-quality production studio that works on location to produce creatives.

  • Price: 4 plans – FYI Exchange for $200 / month, Small Business for $300 / month, Essentials for $800 / month and Agency with a custom pricing.
  • Features: FYI studio to produce creatives, influencer talent management devision
  • Tagline: We Make Influencer Marketing Easy

Find Your Influence website screenshot

Onalytica



Onalytica  is an Influencer Marketing platform based in London, UK with a team of about 50 marketing professionals. It guides brands via all stages of an influencer marketing campaign running process, including – Discover, Insights, Activate, Manage and Measure.

With this platform, companies can identify influencers that will match brand needs from the database of 700,000+ individuals. As well as, analyze chosen influencers community and understand specific brand awareness and engagement. Onalytica helps brands interact and develop relationships with multiple influencers at scale and measure impact of an influencer ad campaigns.

  • Price: 4 plans – FYI Exchange for $200 / month, Small Business for $300 / month, Essentials for $800 / month and Agency with a custom pricing.
  • Features: FYI studio to produce creatives, influencer talent management devision
  • Tagline: We Make Influencer Marketing Easy

Onalytica website screenshot

Final Thoughts

In today’s highly competitive digital marketing space companies are looking for new ways to reach out and engage different population segments and Get Z presents a special challenge. Social media, especially Instagram and YouTube, provide a unique opportunity window for brands to take advantage of. Social media users that earned a reputation of a celebrity are in great position to help brands to reach out their audience. Such social media celebrities are called Influencers.

If done right,  their partnership with brands leads to a win-win situation, influencers get a chance to talk to their audience about something useful for them, brands get more sales. Influencers marketing platforms are become conductors of such partnership. We hope the list of such companies we’ve composed in this guide will be helpful for you.