Videos

Featured App store page A/B testing: optimize your way to app store success Featured How App Discovery Is Changing: Finding Users That Will Love Your App Featured Black Hat ASO: Can You Manipulate The App Store Algorithms? Google Play Screenshots Tutorial

In this tutorial, we examine the design of Google Play screenshots in detail and provide you with a framework for mastering their design and the unique elements applicable to the store.

Google Play App Icon Tutorial

Focusing on the differences between icons on Google Play and other platforms, we'll give you both great general advice to help you out when designing icons in general as well as identifying the key differences with the Android focused store.

Google Play App Store Description Tutorial

In our Google Play app description tutorial, we'll be guiding you through the process of creating a great app store description for those of an Android persuasion. 

App Pricing and Monetization Tutorial

Giving you a brief primer into why the paid app model has given way to the freemium model as the monetisation route of choice, this tutorial will help you to understand how the industry has evolved to where it is today.

Paid App Business Models Tutorial

Are you considering releasing a paid app? In this tutorial, we explore the paid model and the pros and cons to help you decide if it's right for you

iOS vs Google Play App Store Optimization

App Store Optimization is a great tool in the marketer's arsenal to help increase the visibility of an app. But what happens when you try to expand your efforts to a different store? In this tutorial, we compare the App Store and Google Play.

Create Great App Store Screenshots Tutorial

Looking to pack a punch with your screenshots on the App Store? In this tutorial, we examine the design of App Store screenshots and provide you a framework for mastering their design.

Write a Great App Store Description Tutorial

Looking to write a top quality App Store description for your app? And are you wanting to write something that resonates with users to the point that they hit the install button? 

How to Create a Great App Icon Tutorial

Want to make a positive impression about your app in a split second? Looking to capture the attention of passing traffic on the App Store? 

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