Spotify Revenue and Usage Statistics (2021)

Mansoor Iqbal

Updated: November 11, 2021

Spotify is the world’s biggest music streaming platform by number of subscribers. Users of the service simply need to register to have access to one of the largest collections of music in history, plus podcasts and other audio content.

It operates on a freemium model. Free Spotify access comes with lower sound quality, advertisements and requires an internet connection. Those who pay for Spotify Premium can listen uninterrupted to high-quality recordings and are able to download songs for offline listening.

Spotify was founded in 2006 in Stockholm, Sweden, by Daniel Ek and Martin Lorentzon. The two wanted to create a legal digital music platform to respond to growing challenge of online music piracy in the early 2000s.

Eventually convincing record labels to agree to share content in return for an aggregate 20% stake, Spotify was launched in 2008. It was an instant success, with a Facebook partnership helping it rise rapidly to prominence. Surviving the transition to mobile technology, Spotify went public in April 2018, with a market cap of $26.5 billion after the first day of trading.

It has drawn criticism from recording artists, who complain that it pays too little. Claims to democratize the music industry have also been questioned, with the world’s biggest four music labels responsible for 87% of content available on Spotify.

Unfair or not, with the days of physical music long behind us (with the exception of vinyl junkies), Spotify dominates the way we consume music in the 21st century. It does not have the run of the market, however. Its rivals include Deezer, Pandora, and most ominously Apple Music, which has gained market leadership in the U.S. and a few other countries.

We have collected data and statistics on Spotify. Read on below to find out more.

Spotify key statistics

  • Spotify generated €7.85 billion revenue in 2020, a 16% increase year-on-year
  • Spotify has never published an operating profit. In 2020, it posted a €581 million loss
  • 365 million people use Spotify once a month, 165 million are subscribers
  • 70 million songs are available on Spotify and 2.9 million podcasts

Spotify overview

Launch date 23 April 2006
HQ Stockholm, Sweden
People Daniel Ek (CEO, co-founder), Martin Lorentzon (co-founder)
Company type Public (NYSE: SPOT)
IPO date 3 April 2018

Spotify revenue

Spotify annual revenue

Year Revenue
2016 €2.93 billion
2017 €4.07 billion
2018 €5.24 billion
2019 €6.75 billion
2020 €7.85 billion

Spotify ARPU

Year Average revenue per user
Q1 2018 €4.72 
Q2 2018 €4.89 
Q3 2018 €4.73
Q4 2018 €4.89 
Q1 2019 €4.71
Q2 2019 €4.86 
Q3 2019 €4.67
Q4 2019 €4.65
Q1 2020 €4.42 
Q2 2020 €4.41
Q3 2020 €4.19
Q4 2020 €4.26
Q1 2021 €4.12 
Q2 2021 €4.29
Q3 2021 €4.34

Note: This does not include non-premium users

Source: Company data 

Spotify profit 

Year Operating loss
2010 (€28 million)
2011 (€45 million) 
2012 (€83 million)
2013 (€63 million)
2014 (€188 million)
2015 (€230 million) 
2016 (€539 million)
2017 (€1.23 billion)
2018 (€78 million) 
2019 (€186 million)
2020 (€581 million)

Source: Company data

Spotify users

Spotify annual users

Year Users
2015 77 million
2016 104 million
2017 138 million
2018 180 million
2019 232 million
2020 299 million
2021 365 million

Note: Values are from Q2 of each respective year 

Spotify users by region 

Year Europe North America Latin America Rest of World
2016 40 million 36 million 20 million 8 million
2017 51 million 46 million 28 million 13 million
2018 67 million 56 million 38 million 20 million
2019 84 million 65 million 49 million 35 million
2020 102 million 78 million 66 million 54 million
2021 121 million 85 million 78 million 71 million

Source: Company data

Spotify subscribers 

Spotify annual subscribers

Year Subscribers
2015 22 million
2016 36 million
2017 59 million
2018 83 million
2019 108 million
2020 138 million
2021 165 million

Spotify subscribers by region 

Year Europe North America Latin America Rest of World
2018 33 million 26 million 17 million 7 million
2019 43 million 32 million 22 million 11 million
2020 54 million 40 million 29 million 15 million
2021 66 million 48 million 33 million 18 million

Source: Company data

Spotify age demographics 

Age Percentage of userbase
18-24 26
25-34 29
35-44 16
45-54 11
55+ 19

Note: Covers U.S. age demographics

Source: Verto Analytics 

Spotify gender demographics

Gender Percentage of userbase
Female 56
Male 44

Note: Covers U.S. age demographics

Source: Verto Analytics 

Spotify usage time by region 

Region Average daily usage (minutes)
Asia Pacific 110
Europe 99
Latin America 117
Middle East & Africa 124
North America 140

Source: GlobalWebIndex

Spotify vs Apple Music: users

Spotify FAQ

How many songs are on Spotify?

Spotify currently holds 70 million songs in its library, with 60,000 added every day

Who is the most streamed artist on Spotify?

Drake is the most streamed artist, with more than 40 billion lifetime plays (ChartMasters)

What is the most streamed song on Spotify?

Ed Sheeran’s Shape of You holds the top spot at 2.9 billion plays (full list)

How many countries is Spotify available in?

Spotify is currently available in 171 markets

How many Spotify users access the app once a day?

44% of users listen to Spotify on a daily basis (Goodwater Capital) 

How many podcasts are on Spotify?

Spotify currently holds 2.9 million podcasts in its library

How much does Spotify pay an artist per stream?

Estimates vary on how much a Spotify stream is worth to artist: from $0.006-0.0084 to as low as $0.00318 per stream (The Verge/Soundcharts)

How much has Spotify paid out to rights holders since launch?

Spotify claims it has paid €21 billion to rights holders

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