Lensa AI Revenue and Usage Statistics (2023)

David Curry

Updated: January 9, 2023

Lensa AI is a photo editing app which has shot up in popularity due to the launch of its Magic Avatars, which use a generative image system to create unique digital avatars based on selfies uploaded to the app. 

Users upload 10 to 20 selfies to the app and for $7.99 Lensa will create a pack of 50 images, with various art styles and backgrounds. The app also offers retouching and other editing services, with subscription fees starting at $35.99 for a year of access.

Magic Avatars have drawn in a lot of new users and in December the app reached top of the US App Store in downloads. It also generated $8.2 million in the five day period since the launch of the feature, more than it did in the previous year. 

Generative systems are set to be a major app trend in 2023, with OpenAI’s DALL-E and ChatGPT both gaining millions of users within days of launching to the general public. Other systems, such as Midjourney and Stable Diffusion, have also gained a lot of buzz. 

Lensa AI pulls from one of those systems, Stable Diffusion, to create its avatars. The text-to-image model is open-source, meaning Lensa is able to use it without having to pay for a license.

Not everyone is happy with the launch of the Magic Avatars. Several artists have complained on Twitter and other social platforms that the app is using stolen artwork to create the avatars, with some generated images still showing the original artists signature.

Stable Diffusion essentially scraped the web for most of the images which it fed into its text-to-image model, which included a lot of original artwork. While Stability AI and others argued that would be fine due to the not-for-profit nature of Stable Diffusion, the same ethical codes do not apply to those that utilize the framework. 

On top of that, there are also worries that Lensa AI keeps hold of images saved on the app, and uses them to further train their generative system. 

Lensa AI is currently on top of the AI selfie sector, but we are likely to see a lot more apps launch in the next 12 months that offer similar features. OpenAI still hasn’t debuted DALL-E on mobile, and Google’s Imagen is another contender to watch out for. 

We have collected data and statistics on Lensa AI. Read on below to find out more.

Lensa AI Key Statistics

  • Lensa AI has made $16.2 million revenue in 2022 so far, with $8 million happening in December 2022
  • Lensa AI had 1.1 million users at the start of December 2022
  • The app has been downloaded over 25 million times

Lensa AI Overview

TitleTitle 2
Launch dateOctober 2019
HQSunnyvale, California
PeopleAndrey Usoltsev (CEO, co-founder), Oleg Poyaganov (co-founder, CTO)
Business typePrivate
OwnerPrisma Labs
IndustryPhoto editing

Lensa AI Revenue

Lensa AI has made $8 million revenue in December alone, already surpassing the total generated in 2021

Lensa AI annual revenue 2021 to 2022 ($mm)

YearRevenue ($mm)
20216.5
202216.2

Sources: AppMagic, Appfigures

Lensa AI Users

Lensa AI has over one million active users as of December 2022.

Lensa AI annual users 2020 to 2022 (mm)

YearUsers (mm)
20200.2
20210.4
20221.1

Note: Estimate from downloads and rankings data

Lensa AI Downloads

Lensa AI had been declining in downloads in 2022 in comparison to 2021, until it launched its Magic Avatars in December. It has been downloaded over five million times in December alone.

Lensa AI annual downloads 2020 to 2022 (mm)

YearDownloads (mm)
20205.1
20219.5
202210.5

Sources: AppMagic, Appfigures

Lensa AI FAQ

Where was Lensa AI originally based?

Lensa AI was originally based in Russia, with both co-founders previously working at Russian search engine Yandex.

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