This 84-page report provides a comprehensive analysis of the education app market, with details on financial performance, market share, user engagement, download trends, and benchmarking statistics. It offers valuable insights into the rapid growth and evolving dynamics of digital learning tools.
What is the market size of the education app market?
The education app market generated $5.93 billion revenue in 2023, with just over half of that revenue coming from online courses from providers such as Udemy, Coursera and LinkedIn Learning. This sector is primarily post-secondary, either for university students or those wanting to pick up skills for employment.
Kids & teen apps, in the form of ABCmouse, Kahoot! and BYJU’s, were responsible for 20% of the revenue generated in 2023. Language learning apps are the other pillar of education app revenue, with Duolingo on its own generating over $500 million revenue in 2023.
What education app made the most revenue in 2023?
LinkedIn Learning, the arm of LinkedIn that was grown from its acquisition of Lynda.com, generated approximately $755 million revenue in 2023. Udemy, another provider of online courses for post-education, was the second largest in terms of revenue at $728 million.
While most of the large education app companies generated more revenue in 2023 than 2022, there were a few exceptions. These included Chegg and BYJU’s, which have both made major acquisitions over the past three years that have not added up to increased revenue. In the case of BYJU’s, the flurry of acquisitions in 2022 and 2023 has effectively bankrupted the company.
What language learning app has the most market share?
Duolingo has the most market share in the language learning app market, by quite a large margin. Duolingo was the first app on the market to offer all of its lessons for free, with an ad-supported model providing the company with enough income to continue operating.
This early lead has elevated Duolingo above the competition when it comes to active users and annual downloads. It is over ten times as large as its next competitor on these metrics. It is also ahead in annualized revenue, with its subscription service drawing in about 10% of all users.
What percentage of online education is performed on mobile?
The majority of online education is still performed on a PC, although this percentage has declined considerably over the past five years. More online courses and kids & teen education apps have built out their experiences for mobile, and a majority of language learning is carried out on mobile.
What is the conversion rate for education apps?
Education apps have a low conversion rate, in comparison to the average for apps on both iOS and Google Play. In 2023, it had a 34% conversion rate on Google Play and 18.1% on iOS. Education apps also have a lower than average install rate, of 1.6% in 2023.
Table of contents
- Education App Financials
- Education App Market Share
- Education App Usage
- Education App Downloads
- Education App Demographics
- Education App Benchmarks
The Education App Report – Research, Insights and Statistics is provided as downloadable PDF document with all data presented as charts and tables, so you can easily extract graphics and individual data. It provides an overview of the Education App sector’s financials, usage, downloads, market share, demographics, and benchmarks.
What’s included?
- Document: PDF
- Charts: 77
- Data Points: 1333
- Pages: 83
The Education App Report – Research, Insights and Statistics has been assembled by our in-house team of analysts at Business of Apps. We believe this is the most comprehensive report available on the Education app market. If you have any questions get in touch data@businessofapps.com.
List of Charts
- Education App Market Size
- Education App Market Size by Sector
- Education App Market Size by Sector 2018 to 2023
- Education App Market Size Forecast
- Online Courses Market Size Forecast
- Kids & Teen Education App Market Size Forecast
- Language Learning App Market Size Forecast
- Brain Training App Market Size Forecast
- Education App Revenue by Type
- Education App Revenue by Region
- Online Courses Revenue by App
- Kids & Teen Education Revenue by App
- Language Learning Revenue by App
- Brain Training Revenue by App
- Duolingo Revenue
- Babbel Revenue
- LinkedIn Learning Revenue
- Udemy Revenue
- Coursera Revenue
- Chegg Revenue
- BYJU’s Revenue
- Kahoot! Revenue
- ABCmouse Revenue
- Duolingo Net Income
- Udemy Net Income
- Coursera Net Income
- Chegg Net Income
- BYJU’s Net Income
- Kahoot! Net Income
- Online Courses Market Share
- Kids & Teen Education App Market Share
- Language Learning App Market Share
- Brain Training Market Share
- Education App Users
- Education App Users Forecast
- Education App Users by Type
- Education App Users by Region
- Education Registered Users by App
- Education Active Users by App
- Education Subscribers by App
- Duolingo Users
- Duolingo Subscribers
- Babbel Subscribers
- Udemy Users
- Udemy Subscribers
- Coursera Users
- Chegg Subscribers
- Kahoot! Users
- Kahoot! Subscribers
- Brainly Users
- App Usage by Device Type
- Offline vs Online Education
- Education App Downloads
- Education App Downloads Forecast
- Education App Downloads by Type
- Online Courses App Downloads
- Kids & Teen Education App Downloads
- Language Learning App Downloads
- Brain Training App Downloads
- Duolingo App Downloads
- Kahoot! App Downloads
- Brainly App Downloads
- BYJU’s App Downloads
- Photomath App Downloads
- Google Classroom App Downloads
- Education App Age Demographics on iOS
- Education App Age Demographics on Google Play
- Education App Gender Demographics
- Duolingo Age Demographics
- Duolingo Gender Demographics
- Education App Conversion and Install Rate
- Education App Retention Rate
- Education App Renewal Rate
- Education App Average Subscription Costs
- Education App Average Subscription Duration
- Education App Subscription Costs by App
- Education App LTV Rates
How does it work?
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