Vijay is a passionate and data-driven technology leader with 20+ years of experience crafting innovative solutions that drive user engagement and business growth. He loves to build compelling products that leverage the power of technology to deliver exciting and immersive consumer experiences with the highest quality. Currently, as Head of Technology at ASOS, he spearheads the development of the next-generation retail customer experience.

In your own words, what’s your role in the app business right now?

As Head of Technology for Mobile at ASOS, I lead talented development teams whilst collaborating with the wider business to deliver innovative customer outcomes that consistently put us ahead of the curve in the mobile space.

How did you end up working in apps? / get started?

I witnessed the mobile revolution first-hand during the dot-com era whilst I was a website developer. Recognising the immense potential of mobile to transform user experiences and drive business growth, I actively pursued opportunities to lead teams in the mobile space. This shift has allowed me to expand my skillset, face exciting technical challenges, and contribute to the development of innovative mobile solutions.

What are you most excited about in apps right now?

The app space is buzzing with innovation. Especially in the retail space where convenience is king and apps are making shopping a breeze. I call it “Shopperverse” which seamlessly blends the physical and digital world underpinned by AI for a more personalised, immersive, and convenient shopping experience that caters to the ever-evolving needs of the modern consumer.

Is there anyone you’d like to shout out to who has influenced your journey in the app industry?

Steve Jobs and the iPhone. The launch of the iPhone in 2007 was a watershed moment in mobile app development. Steve Jobs’ vision of a user-friendly touchscreen interface with a robust app store set the standard for smartphones and opened the door for a mobile app explosion.

What’s in your app tech stack?

Our app stack vision emphasizes the importance of flexibility, scalability, and embracing new technologies to create an innovative and customer-centric shopping experience. At the core, we use platform-specific frameworks like Swift (iOS) and Kotlin (Android).

What do you like most about working in apps?

The most exciting aspect of leading the mobile app charge, for me, is the constant innovation and tangible impact. We’re at the forefront of emerging technologies whilst shaping the future of retail experiences. Witnessing millions engage with the apps we create, transforming how they shop, is incredibly rewarding. It’s a blend of technical challenges, creative problem-solving, and leaving a lasting impact on the industry, that’s what keeps me energized.

What one thing would you change about the app industry / market? Where do you think there’s an opportunity for apps / or unmet needs?

One area I’d focus on transforming the app industry is prioritizing user privacy and data ownership in this AI era. Currently, the model often relies on collecting vast amounts of user data for personalization. While this can be beneficial, it can also feel intrusive. By prioritizing user privacy and data ownership, we can build a future where apps are both innovative and respectful of user trust. This will lead to a more sustainable and ethical app ecosystem.

If you weren’t working in apps what would you be doing?

My drive lies in leveraging technology to solve complex problems, improve lives, and shape a positive future. The specific path I take might change, but the core motivation remains constant.

iOS or Android?


What app(s) have been most useful to you over the last year?

CityMapper, PocketCast.

What’s on your Spotify / Music party playlist?

House Fillers and Pink Floyd.

Any Netflix/ TV show recommendations?

More of a movie person but the only series I binge-watched was “Queen of the South”.

Is there anything else we should know about you?

I’m an avid traveler, drawn to the thrill of exploring new cultures. I believe travel broadens our perspective and fosters a deeper appreciation of everything around us.

Do you know someone driving change and growth in the app industry? Nominate an app leader here.

Connect with Vijay