Miriam is the CMO & Co-Founder of PICKASO. She has been working for 12 years in the Mobile Marketing industry – I started in 2010 as a Mobile Manager in Altiria, a company specialized in mobile solutions. I then worked in Elogia, a company specialized in eCommerce marketing. I also worked in eMMA Solutions as the CMO of this Mobile Intelligence tool. In 2013 I founded PICKASO, an App Marketing Agency where we focus on developing mobile growth strategies for apps. I also co-founded TheTool, an ASO tool acquired by App Radar in 2021.

In your own words, what’s your role in the app business right now?

I work on defining and executing growth strategies for apps of big brands and startups with high potential in Spain and also internationally. I lead a team of 20 professionals in the app industry.

How did you end up working in apps?

I started in 2010 working in an SMS and MMS sending platform. From 2012 I entered the App Marketing world to make main offers and vouchers apps grow. In 2013 I launched PICKASO together with Daniel Peris and in 2017 we launched TheTool, our own App Store Optimization technology.

What are you most excited about in apps right now?

A combination of a lot of things: new players, constant changes, new challenges, etc.

What other companies in the app space do you rate/ inspire you and why?

I value companies that grow sustainably and profitably. I usually do not support growth based on investment without any business model or without looking for profitability.

What do you like most about working in apps?

I am passionate about belonging to a technological industry in accelerated growth and about being part of this growth by helping our clients and partners.

What one thing would you change about the app industry?

I would change measurement and its discrepancy and traceability among web/app channels. It’s crazy…

If you weren’t working in apps what would you be doing?

If I was not working in the app sector and in technology in general, maybe I would work in tourism or catering…

iOS or Android?


Any Netflix/ TV show recommendations?

Now I am watching The Sinner on Netflix

Do you know someone driving change and growth in the app industry?
Nominate an app leader here.

Connect with Miriam