With a resume boasting stints at big-name organizations like Zocdoc, Hopper, Machine Zone, Inc., and Hive Media, Taylor isn’t your run-of-the-mill techie. They’re also a champion of budding marketers and growth leaders, partnering with institutions and organizations to craft content that doesn’t just educate, it inspires.
In your own words, what’s your role in the app business right now?
I focus on building marketing teams that drive growth for sophisticated consumer brands. As a full-stack marketer, I have helped both fledgling marketing departments and seasoned agencies establish streamlined practices, navigate technological challenges, and maximize profits for hyper-growth brands. In this moment, that means staying agile, being willing to experiment with new and old ways of operating, and not getting caught up in 1 measurement system.
How did you end up working in apps? / get started?
I entered the marketing world in my home town of San Diego. I remember interviewing for a marketing job where I felt I was 110% qualified, but they passed on me for somebody who had a little bit of mobile experience. From there on out, I set my sights on building out my resume with mobile experience. Machine Zone (AKA MZ) was my first foray into apps.
What are you most excited about in apps right now? (tech, trends, people, verticals)
I’m extremely interested in studying markets like India and the Philippines – what can they teach us about how to build an app based business model without relying on the whale-ish LTVs of some English-first apps.
What other companies in the app space do you rate/ inspire you and why?
I think the affiliate industry is one to watch in these times of measurement uncertainty. Affiliates have bounced back from wave after wave of regulation – what will these extremely entrepreneurial folks turn to next? They are poised to be some of the most agile tech companies. They are often bootstrapped, extremely independent, and have a wide range of technical expertise. What will they monetize next?
What do you like most about working in apps?
The community of app brands (especially app-first brands) has always made me feel extremely welcome. When I moved to NYC, I had no idea I would be joining such warm and friendly ranks.
What one thing would you change about the app industry / market?
I think that App Store and Play Store ratings should have an “allow the developer to contact me” option. Sure, lots of folks want to leave an anonymous comment. But some folks just want actual support and feedback. I’d love to be able to provide that.
Where do you think there’s an opportunity for apps / or unmet needs?
I strongly believe that governments should have the ability to preload specific public-service apps onto people’s phones. As a resident of New York City, I have personally experienced the immense value of the NYC 311 app, which provides a convenient platform for reporting issues and accessing city services.
Preloading such apps onto devices offers several advantages. It ensures accessibility and convenience, allowing individuals to easily access essential public services without the need to search and download apps themselves. This streamlined approach increases engagement and awareness as people may not actively seek out these services but would benefit from their availability.
If you weren’t working in apps what would you be doing?
If I weren’t working in apps, I would be deeply involved in political systems, working towards creating equitable and fair societies. I am passionate about social justice and have actively participated in projects supporting progressive candidates and empowering voters. Bringing about positive change through political advocacy and building more equitable systems is a cause close to my heart.
iOS or Android?
iOS!
What app(s) have been most useful to you over the last year?
AirVisual – An air quality index app
What’s on your Spotify / Music party playlist?
Beyonce’s “Countdown” because I love the Boyz II Men sample.
Any Netflix/ TV show recommendations?
Dropout.tv is my go-to for unwinding. I will listen to Dimension 20 while doing more mindless work or Game Changer when I need to feel really silly.
Is there anything else we should know about you?
One of my favorite pastimes is karaoke, and I make it a point to go every week. It’s a fantastic way for me to let loose and enjoy myself.
Another interest of mine lies in the world of Broadway shows. I’m constantly engaged in debates about which show to see next. I saw Sweeney Todd live for the first time this year and was genuinely amazed.
I am SLOWLY learning German as I hope to move to Berlin in the future. If you’re a Berliner, say hi – I hope to make some friends before I land.
Do you know someone driving change and growth in the app industry? Nominate an app leader here.
