Award-winning consultancy manager, Mike has led teams at Experian, SAS, Swrve and OtherLevels before creating ConsultMyApp over 5 years ago. A data-focused techie with a passion for applying technology to everyday business challenges.

In your own words, what’s your role in the app business right now?

CEO and Founder – essentially providing support to the team where needed and ensuring we’re heading in the right direction.

How did you end up working in apps? / get started?

My first venture into the app world came about when I setup the EMEA office for a Mobile CRM vendor alongside another old Experian colleague. From there, my passion for all things mobile grew.

What are you most excited about in apps right now? (tech, trends, people, verticals)

The most exciting thing about the mobile app industry is the first sign of it evolving into a mature market, and away from the chaos and unstructured arena it used to be.

What other companies in the app space do you rate/ inspire you and why?

We have some great mobile marketing peers in the London scene, and it’s great to see so much activity going on in this tech hub! There are quite a few cool apps we work with, and it wouldn’t be fair to call just one of them out, but needless to say inspiration is never far away…

What do you like most about working in apps?

The app space is constantly evolving, and this makes it particularly exciting for someone who thrives on learning new skills. New tech, new O/S features, algorithm changes in the app stores, applying tried and tested data science principles to the land of mobile – the list is endless and this has to be a driver for many of the talented people we have in this space.

What one thing would you change about the app industry / market?

I’d love to see greater diversity – people from every background have a part to play in this ecosystem, so the more diversity the better as far as I’m concerned.

Where do you think there’s an opportunity for apps / or unmet needs?

We’re already seeing it happening, but there is a great need across the industry for true “enterprise” marketing platforms that aren’t just widgets or data providers.

If you weren’t working in apps what would you be doing?

That’s an easy one – music. I’m a classically trained musician, and spent my earlier years teaching kids at a music shop in Oldham. I’d love to get back into the music scene as it’s a great outlet and works wonders for your wellbeing!

iOS or Android?


Is there anything else we should know about you?

Nothing in particular, other than if you do see me out and about at an event, please don’t hesitate to come and find me as I’ll happily chat about pretty much anything!

Do you know someone driving change and growth in the app industry? Nominate an app leader here.