Alexander is the Head of Monetization at baz superapp. He is also a consultant on Platform and Pricing Strategy for start-ups and big corporations. Before joining baz, Alexander was a Lead Manager at Uber Technologies where he was responsible for building the SuperApp strategy globally and rolling out multiple revenue management tactics for profitable growth.

His current consulting work focuses on helping companies to build, join or buy a platform and design strategies that make these business models profitable in the short-to-mid term. Alexander obtained a MSc in Management and Finance from University College London at UCL School of Management and has also studied at HEC Paris, MIT Sloan School of Management and Harvard Business School.

In your own words, what’s your role in the app business right now?

I’m the person in charge of making the business profitable… fast!

How did you end up working in apps? / get started?

I did my masters in London and had a Finance lecture in which I needed to make a potential IPO valuation for Uber back in the day. I got so immersed in tech that I decided to apply to this company and six years later here I am… I don’t think I will ever be moving away from tech, it’s an industry that changes every day and that is something rewarding professionally and personally.

What are you most excited about in apps right now? (tech, trends, people, verticals)

How AI models are making easy what used to be difficult decisions on consumer behavior. It’s super exciting!

What other companies in the app space do you rate/ inspire you and why?

AirBnB and hospitality apps… I love traveling.

What do you like most about working in apps?

It’s an evolving industry in which you meet the smartest minds who are challenging and redesigning the way we consume digital experiences these days.

What one thing would you change about the app industry / market?

Focus on monetization. Make sure customers are willing to pay for your product before even building an MVP. Lots of products fail as we fall into the “product build trap.”

Where do you think there’s an opportunity for apps / or unmet needs?

Incorporate a more anthropologist angle on product marketing-based decisions. I’m seeing a lot of product features released sometimes that don’t seem to match customers’ existing or latent needs.

If you weren’t working in apps what would you be doing?

Working in consulting.

iOS or Android?


What app(s) have been most useful to you over the last year?


What’s on your Spotify / Music party playlist?

Deep house.

Any Netflix/ TV show recommendations?

Only Murders in the Buildings.

Is there anything else we should know about you?

All good. Thanks for the opportunity.

Do you know someone driving change and growth in the app industry? Nominate an app leader here.

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