Over the past 20 years, Adam has advised hundreds of organisations on analytics best practices. He has also authored over 300 blogs related to analytics and authored the definitive book on Adobe Analytics. He frequently speaks at analytics conferences and has served on the board of the Digital Analytics Association. In 2020, Adam founded the Search Discovery Education Community (SDEC) to provide free digital analytics education to the masses. As a Product Evangelist at Amplitude, he helps prospects and customers understand how Amplitude helps build better products through workshops, blogs, videos, and other content.

In your own words, what’s your role in the app business right now?

My role is Product Evangelist at Amplitude. Here, I provide content, education, and strategic advice on how to build better products. I provide this to both customers and prospects, sharing my own digital analytics expertise coupled with the power of the Amplitude platform to help these businesses develop and grow.

How did you end up working in apps? / get started?

I worked with digital websites for years and saw that the younger generation preferred apps to websites. I decided to learn more about apps and product-led growth and applied my past experience to the app market.

What are you most excited about in apps right now? (tech, trends, people, verticals)

I am most excited about the fact that apps often have user authentication. In today’s world of privacy regulation and cookie deletion, apps represent a chance for brands to know who their customer is and work with them directly.

What other companies in the app space do you rate/ inspire you and why?

I am inspired by apps that are challenging older business models. Apps like Monzo are proving that there can be new approaches to legacy businesses. I like how DigiID is helping solve identity.

What do you like most about working in apps?

I love the pace of development. It seems like every year there are more new and exciting apps. A few years ago, no one had heard of one of our clients (BeReal) and now they are a phenomenon!

What one thing would you change about the app industry / market?

I recently moved from the US to Europe and have found that some apps only work in some countries (I am on iOS). I would like to see a world in which all apps can work universally.

Where do you think there’s an opportunity for apps / or unmet needs?

I think there is more that can be done with apps around user identity. Apps represent a great way for consumers to keep their privacy but allow brands to provide personalized experiences. I hope in the future that consumers can earn money for their data instead of having advertising networks hoard all of the money.

If you weren’t working in apps what would you be doing?

Probably playing around with AI and user identity.

iOS or Android?


What app(s) have been most useful to you over the last year?

TripIt, Pocket, Hey for Email

What’s on your Spotify / Music party playlist?

All 1980s music!

Any Netflix/ TV show recommendations?

Friday Night Lights, Arrested Development

Is there anything else we should know about you?

When I am not working in digital, I am driving my 1962 classic car!

Do you know someone driving change and growth in the app industry? Nominate an app leader here.