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Nayden Tafradzhiyski | May 24, 2023

47% of app marketing budgets generate only 7% of value

Nayden Tafradzhiyski | July 4, 2025

App Marketing

Is your ASO strategy ready for the rise of AI?

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Zenni Optical appoints Yodel Mobile to lead full-funnel mobile growth strategy

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PWA technology emerges as a stable alternative amid Android distribution challenges

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Mobile apps are missing 85 % of their potential audience by ignoring web acquisition

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