A comprehensive new study has found that music integration is now essential for app success, with 84% of users saying adding music to social content is a must-have feature.
The Music Impact Report, based on a U.S. survey, reveals that music has become a top priority for users when creating and sharing content, ranking even higher than traditional features like filters and editing tools. The findings show music directly impacts three key areas app marketers care about most: engagement, retention, and revenue.
Most striking for product teams, 69% of users surveyed said that they would pay for premium features if those features included access to popular music clips.
The report also explores how user expectations around short-form content experiences are rapidly evolving, with music now seen as fundamental rather than optional. It provides actionable insights on the personalization features users expect, including clip-level control, and demonstrates how access to popular music influences premium conversions.
Key findings include detailed analysis of why users prioritize music over other enhancement tools, how music drives measurable improvements in engagement and retention, and what specific music-related features users expect from modern apps.
The Music Impact Report is now available for download, offering product teams data-driven insights to help them meet evolving user expectations and unlock new growth opportunities through strategic music integration.
