Not long ago, reaching audiences online was relatively simple: create an ad, place it, and watch it work.
But today’s digital landscape tells a different story. As the environment grows more cluttered and complex, with rising costs and shifting user behavior, what once worked is no longer enough.
Browsers present an alternate channel for brands to reach incremental users at scale, right from their start page.
VEVE has put together this guide to break down the vast universe of browsers, what makes them an effective touchpoint, and how brands can get started with advertising on them.
What’s in the guide:
- The business case for diversifying into browser advertising
- What makes browser inventory unique and incremental
- Frameworks to identify whether browsers are a good fit for your brand
- How the biggest brands are leveraging browsers to shorten the customer journey
- Real results: success stories, testimonials, and proven strategies
- How to get started with your brand’s first browser ad campaign
Download your copy of the guide here.
