The tectonic plates of mobile are shifting beneath our feet, and the app store duopoly is finally cracking. Epic’s legal victories against Apple, combined with the EU’s Digital Markets Act, have forced open alternative payment channels and app stores, creating the biggest shift in mobile monetization since the iPhone launched.
Major players like Amazon and Spotify are already sidestepping Apple’s 15-30% commission, while Epic Games has launched their own app store on EU iPhones. Early movers are capturing 15-30% revenue increases by avoiding platform fees, but implementation remains complex.
We are pleased to invite you to Web revenue unlocked: Your playbook for the new app ecosystem, an online event designed to cut through the noise and show you exactly how to capitalize on this historic shift.
Join Lucas Lovell, VP of Product at Paddle, as he breaks down how savvy teams are already extracting millions in additional revenue from these new pathways. With 9+ years of product experience, Lucas will show you the tactical playbooks driving real results.
The event is taking place on June 24th, so make sure to save your spot. This is a unique opportunity you won’t want to miss.
What you will learn:
🏗️ Breaking down recent app store changes
🔄 App2Web vs Web2App
🎯 Real wins from early movers
⚡ Launching fast without the headaches
🔒 Retention tactics that work
You’ll leave with specific strategies you can implement immediately, backed by real data from companies already winning in this new ecosystem.
Register today — while most are still figuring out the regulatory landscape, you’ll have the playbook to capture market share.
We hope to see you there,
The App Promotion Summit team
