IBM is getting on-board the app enterprise tool wagon with a new modular offering called MobileFirst aimed at allowing enterprises greater flexibility and speed when developing their mobile strategies.
MobileFirst is split into four different product sets and allows clients to build and deploy mobile apps, as well as secure, personalise and integrate data from multiple sources to “improve decision-making and the user experience.” MobileFirst’s four core capabilities include:
- Continuously Improve – Collect in app usage and feedback for enhanced sentiment analysis and crash analytics; more easily manage app iterations and release cycles.
- Secure – Protect enterprise data from exposure through mobile exploits using advanced user authentication and supporting app authenticity, encrypting local data and performing app scanning.
- Contextualize and Personalize – Develop proximity-aware mobile apps to create relevant, contextual mobile experiences that connect insights from digital engagement and physical presence.
- Enable Data Rich Apps – Provide mobile data through the platform’s Cloudant module that allows organizations to store, sync, scale and connect to data in enterprise systems.
IBM’s VP of enterprise mobile, Phil Buckellew, said:
“With new cloud-based and on premise services we continue to make investments in the IBM MobileFirst Platform to ensure our clients can move at the speed of mobile while securely connecting to the enterprise.”
IBM also released some interesting figures from a commissioned study, which found that in the next 12 months more than half of surveyed organisations plan to develop six or more apps, and 85% of those companies admit to a backlog of up to 20 apps that have not entered development.
For more information on MobileFirst head over to the website.