Our Mobile Ad Fraud Detection and Prevention (Analytics) product – mFaaS, can help any mobile performance marketers (be it an app owner or network), to not only detect mobile ad fraud but block fraud traffic it in real time. It is efficient for both networks and advertisers, and has saves precious advertising dollars and optimize campaign on better performing/ quality sources.
1. Real-time blocking of installs and clicks.
2. Deeply sliced visual analytics. Detailed consoles for
a. Fraud reports – Both detection and blocked
b. Revenue and cost management
c. Threshold configuration – detection and blocking both at campaign as well as campaign-publisher level
d. Downloadable detailed reports (with fraud reason codes marked)
e. User management & notification center
3. Multiple reason codes and tagging of these across campaigns, publishers/ media sources and sub-publishers. Top fraud types detected are –
a. Click Fraud – Spamming & Injection
b. Anonymous Fraud- Bots and Virtual Private Networks
c. Device Fraud
d. APK Scams
e. Geo Bleed
f. Incent Mixing
g. MNO/ MNC Mismatch
h. Bot & VPN Fraud
i. Hourly Distribution Patterns – Clicks & Installs per traffic source, device (make-model), OS, etc.
j. Fraud checks at device, ua, etc. level to check the patterns of traffic.
k. Device farm and defunct IP pools
4. Configurable thresholds for reason codes for suspect as well as blocking on real-time at offer as well as offer-publisher level
5. Blacklister report card and blacklisting functionality.
6. Automated rule based blacklisting of fraud traffic sources and IPs.
System is easily integrate-able with any tracking/ attribution platform you are using. eg. HasOffers, CAKE, Affise, Appsflyer, TUNE, Kochava, etc.
|Types:||Ad Fraud Prevention|
|Trading Models:||Fully Managed|
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