Business of Apps
Business of Apps
#71: What does make an app a hit? with Sean Casto, CEO of PreApps

In the 1980s, the world was all about personal computers. In the 1990s, computer games became a thing. Starting in 2009, the last decade has been about mobile apps. Why do apps either have a short lifetime and fail to find space in people’s lives, or are spectacularly successful because of implemented systems, processes, and frameworks?

Today’s guest is Sean Casto, CEO at PreApps. Sean talks about the past, present, and future of the app marketing business. PreApps’s mission is to continue to be the #1 app marketing agency that provides world-class services designed to help launch and grow app businesses.

Today’s Topics Include:

✔️ Launch Status: Development was fairly easily, but marketing to consumers was more difficult>

✔️ Why start PreApps? Support and implement the same systems, processes, and frameworks

✔️ PreApps Mission: Continue as #1 app marketing agency providing world-class services

✔️ Positive Impact: PreApps does what it does to transform the world for the better

✔️ People’s Needs: Same fundamentals, always wanting app marketing roadmap and path

✔️ Common Traits: Successful app businesses have two basic principles around customers