In the 1980s, the world was all about personal computers. In the 1990s, computer games became a thing. Starting in 2009, the last decade has been about mobile apps. Why do apps either have a short lifetime and fail to find space in people’s lives, or are spectacularly successful because of implemented systems, processes, and frameworks?
Today’s guest is Sean Casto, CEO at PreApps. Sean talks about the past, present, and future of the app marketing business. PreApps’s mission is to continue to be the #1 app marketing agency that provides world-class services designed to help launch and grow app businesses.
Today’s Topics Include:
✔️ Launch Status: Development was fairly easily, marketing to consumers was more difficult
✔️ Why start PreApps? Support and implement the same systems, processes, frameworks
“Everyone was so passionate and excited about the products they were creating, but unfortunately, 98% of them failed to be discovered.”
“It still continues to be the wild, wild west as Apple and Google algorithms continue to figure things out and adapt with modern times.”
“Any successful app business really comes down to two basic principles: 1) Attract high-quality, high-value customers at an affordable cost, and 2) Retain, nurture, and grow the value of your customers.”
“Growth marketing is really the process of driving your users to your app to download your app and purchase what you’re offering while increasing the appreciation of your app in the process.”