Business of Apps
#63: TikTok marketing for brands: best practices with Evan Horowitz, CEO at Movers+Shakers
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With more than 500,000 brands worldwide in more than 2,000 product categories, they are all competing for your attention. To meet the demand of reaching out to more people, new marketing channels take off. Once in a while, a truly remarkable channel emerges. 

Today’s guest is Evan Horowitz, CEO of Movers + Shakers. Evan talks about best practices for brands to connect with audiences to win new customers using TikTok.  

Today’s Topics Include:

✔️ Mission: Spread joy, positivity, and love for brands via disruptive digital marketing

✔️ Cultural Relevance: Connecting brands to culture on the frontiers of social

✔️ TikTok Marketing: Create a brand channel to leverage highly engaging social platform

✔️ Storytelling: Every video on TikTok tells a story that has a beginning, middle, and end 

✔️ Video Style: TikTok is all about authentic, low-production value to fit in

✔️ Do’s, Don’ts: Successful brands on TikTok have a unique strategy, don’t copy and paste

✔️ Is there still a generational gap for the TikTok app? Being too old is no longer an excuse

✔️ TikTok Influencers: Successful people are different, new, and come to be discovered

✔️ TikTok Ads: Not as mature as Google or Facebook, but follows same creative guidelines

✔️ Viral Challenges: New campaign format found only on the TikTok platform

✔️ Best Business Verticals: Consumer products and companies that bring creativity, value 

✔️ TikTok’s Future: Building out direct eCommerce opportunities for brands

✔️ Android or iOS? Android

✔️ What apps and features would Evan miss most? News from RSS feeds

✔️ What is missing from mobile technology? Timer to keep Evan from spending too much time on TikTok

Links and Resources:

Evan Horowitz on LinkedIn

Movers + Shakers

TikTok

Quotes from Evan Horowitz: 

“We’re a creative agency that’s all about putting positivity out into the world, connecting positive emotions back to the brands that we work with, and driving more brand love.”

“We’re really focused on connecting brands to culture on the frontiers of social.”

“The brand sets up a presence, doesn’t cost you anything, and then it’s up to you to post. I think the difference really is about the style of the video creation and the type of stories that are told.”

“The brands that are more successful on TikTok enter TikTok with a strategy that ‘s unique to TikTok. What doesn’t work is  copy, pasting your Instagram strategy or even your content.”