#20: App Growth during COVID-19 with Loren Gould, Marketing Director at Cuvva

 
 
00:00 / 00:24:56
 
1X

Businesses around the globe are going through the process of adaptation to the new economy. How are they coping with the COVID-19 pandemic? By sharing their business experiences.

Today’s guest is Loren Gould, marketing director at Cuvva—where insurance is a good necessity. He describes how Cuvva is managing the Coronavirus crisis.

Today’s Topics Include:

🦠  Has COVID-19 impacted Cuvva? Yes, but less than expected by taking action early

👉  What works? Messaging campaigns and more channels for marketing techniques

💪  Big Wins: Boring versus glamorous channels that both proof effective

🧪  Feedback: Don’t assume, but continually learn, research, and test what users want 

Links and Resources:

Loren Gould on LinkedIn

Cuvva

Quotes by Loren Gould:

“Marketing Experience and Background: Be yourself, more fun, less awkward, and safer.

“Never thought in a million years, I would be working in insurance—let alone really enjoying it and passionate about it.”

“Our app is based on movement, so we’ve obviously taken a hit—although, not as much as we anticipated.”

“Traditional channels that you wouldn’t think would be worth doing, sometimes are and can be very effective.”