Zoom acquired cloud call centre Five9 for $14.7 billion in an all-stock transaction.
The popular video conferencing app which was recently valued at $9 billion plans to broaden its product offering by integrating in-house home communications apps and cloud phone systems.
Through its latest acquisition, Zoom enters the call centre market.
In a statement, the company said that Five9 was a natural fit for the group.
Five9’s CEO Rowan Trollope said that “businesses spend significant resources annually on their contact centers, but still struggle to deliver a seamless experience for their customers.”
That’s where the company can make a difference, by making it easier for companies to engage with their customers in a meaningful and efficient way.
“Joining forces with Zoom will provide Five9’s business customers access to best-of-breed solutions, particularly Zoom Phone, that will enable them to realize more value and deliver real results for their business. This, combined with Zoom’s ‘ease-of use’ philosophy and broad communication portfolio, will truly enable customers to engage via their preferred channel of choice.”