YouTube rolls out Select for enhanced branding opportunities

Anne Freer | October 12, 2020

Mobile Advertising

YouTube has launched a new content solution for UK advertisers that lets them reach new audiences through brand-relevant content.

Dubbed YouTube Select, the solution lets marketers reach relevant consumers by selecting specific content categories for their ads.

“With YouTube Select, advertisers have an array of creatively diverse British channels and creators at their fingertips,” explained Ben McOwen Wilson, UK Managing Director at YouTube. “Now with greater ease than ever before, YouTube Select helps advertisers place their brands alongside the voices and the content shaping the UK’s cultural conversations today.”

Select rolled out in the US at the start of 2020 and features something called ‘Lineups’ that packages the most-watched YouTube content into categories, genres and audiences.

Specific opportunities for brands, for example for events such as the Brit Awards or the Olympics, are also included.

“With YouTube Select, we are giving UK advertisers the best opportunity to connect with these audiences and capitalise on this unique combination of YouTube and TV,” added Philip Miles, UK Sales Director at YouTube.

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