Wix, the SaaS platform, just launched Dine by Wix, a native mobile app that lets customers order food online and book restaurant visits.
The move follows a lift among food ordering businesses and restaurants during the last year as more people used their mobile devices to make orders online.
Some 65% of online orders for food now come from mobile devices, according to Wix research.
The app extends the Wix Restaurants platform and helps businesses reach customers more easily by opening up additional sales channels.
“By expanding the Wix Restaurant offering to mobile, we’re empowering restaurant owners to get in touch with their customers directly with no middle man, completely commission free,” said Ronny Elkayam, SVP of Mobile, App Market & Strategic Products at Wix. “Dine by Wix gives restaurants a competitive edge, providing a direct sales channel to customers, ultimately leading to increased loyalty and repeat sales. We look forward to continuing adding value to restaurant businesses built on Wix.”
Restaurants will gain automatic access to Dine. The app can be used to place orders for pick up or delivery and reserve a seat in a dining location.
Other features include the opportunity to launch loyalty programs and offers. Customers also have access to a live chat and customer service options, reminders of reservations and an order history.