Wine app Vivino raises $155 million

Anne Freer | February 4, 2021

App Deals

Vivino, the popular wine app launched in 2010, just raised $155 million in a Series D round led by Kinnevik and with participation from Sprints Capital, GP BullHound and existing investors.

To date the company has raised $221 million.

Vivino provides wine recommendations that over time become personalised to user taste. Users can shop based on grape or regional selections of wine. They can also get recommendations based on food pairings.

Via its marketplace, users can purchase wines directly through the app.

It has established relationships with various alcohol merchants worldwide. But it hopes to extend these partnerships further in 2021.

Vivino has seen the number of users jump from 29 million in 2018 to 50 million in 2020. That also explains the massive jump in investment.

It plans to use the latest funding to improve its personalised recommendations and technology.

The company operates in 17 markets and how has some 200 employees.

So far, Vivino has spent little on marketing and mostly relied on organic growth.

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