WhatsApp saw record number of calls over holiday period 2020

Anne Freer | January 5, 2021

App Business

With more people confined to their homes and separated from their families during the holiday season 2020, WhatsApp saw call numbers reach record highs of 1.4 billion.

Users were making voice and video calls during the holiday period using the popular messaging app.

Calls on 31st December were the highest made on a single day on the platform ever and up 50% over the previous year.

The most used effects in Messenger in the US was the 2020 Fireworks effect.

New Year’s Eve 2020 was also the biggest day ever for Messenger group video calls and Instagram and Facebook Live saw over 55 million live broadcasts.

WhatsApp wrote:

“There were fewer crowds celebrating in the streets around the world. Instead, more people spent a cozy night at home looking back on a difficult year and hoping for brighter days ahead. Despite so many being apart from friends and family due to the COVID-19 pandemic, people were still able to connect with each other the same way they’ve been connecting all year: through online video and audio calling, and in record numbers.”

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