The ’Message Privately’ campaigns highlights how people can chat privately on the app and stay safe.
“End-to-end encryption protects the privacy of the personal moments we share every day,” said Will Cathcart Head of WhatsApp. “We believe people have a right to communicate without companies or third parties listening in and we want everyone to know the lengths WhatsApp goes to protect their private messages. The Message Privately campaign expresses our commitment to privacy for our users and what we’re doing to build new ways to protect their messages.”
It features a film that shows a couple speaking privately and making a love connection on the app.
Another short clip highlights the use of WhatsApp for sensitive work information.
The campaign launched in the UK and Germany across all digital channels, Facebook and Instagram.