Walmart partners with TikTok for livestream shopping in-app

Anne Freer | December 18, 2020

App Business

Walmart and TikTok are trialling a new shopping experience via the popular short-form video app.

The retailer will be featuring stoppable fashion items via TikTok livestreams. It marks the launch of the app’s shoppable products.

Featured fashion items will be presented by popular creators such as Michael Le who has some 43 million fans on the app.

Creators will participate in the Holiday Shop-Along Spectacular event on December 18th during which they can present their favorite fashion finds from Walmart to their fans.

During the livestreams, pins will pop up in-video that viewers can tap on. Once tapped, a user is redirected to a mobile checkout for the selected product.

Walmart said that it was “moving faster than ever to find new and improved ways to better serve our customers and meet them where they are. We created this event for, about, and by our community, reflecting the lives, passions and styles of a diverse set of creators so everyone watching will feel represented, no matter who they are or how they outfit their closet.”

Right now, it’s just a test for both TikTok and Walmart, so none of the revenues from it will be shared.

Shopping via live streaming videos is a growing area on social media and many influencers have tapped into the market.

“At TikTok, we’re constantly exploring new ways to inspire creativity, bring joy and add value for our community,” explained Blake Chandlee, Vice President, Global Business Solutions at TikTok.

“Creators and brands have found a creative outlet to connect with audiences through TikTok Live, and we’re excited to further innovate on this interactive experience to enable our community to discover and engage with the brands they love.”

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