Vungle acquires AlgoLift to improve mobile ad attribution

Anne Freer | October 14, 2020

Mobile Advertising

Mobile ad network and in-app monetisation platform Vungle just acquired AlgoLift the user acquisition automation platform based on lifetime value (LTV).

Vungle plans to add AlgoLift’s performance metrics such as LTV and ROAS to its network.

Mobile advertisers will also benefit from AlgoLift’s probabilistic approach to campaign attribution and optimisation.

“Our mission is to be the trusted guide for growth and engagement for our developers,” said Jeremy Bondy, Vungle COO.

“AlgoLift’s proprietary recommendation technology and  exceptional team, accelerates our transformation, extending the breadth and reach of our platform. As a result, our developers can expect an entirely new level of scale and performance.” 

AlgoLift is already being used by game and non-game app developers like Jam City, Take-Two Interactive, Digit and Headspace to scale their user acquisition spending and boost ROAS by up to 150% according to the company.

“The combined offering will enable Vungle to deliver machine advanced automation technology and contextual-level targeting recommendations to help global advertisers scale campaigns, improve real-time optimization and streamline workload,” said Martin Price, Vice President of Product at Vungle.

“We are looking forward to integrating AlgoLift’s technology into our products to offer clients an automated, privacy-centric solution to buy against metrics such as ROAS.” 

What’s more, the solution is based on anonymised data to provide a work-around to Apple’s iOS 14 privacy changes. There’s a comprehensive blog post on how exactly AlgoLift does this on the company’s website. 

As part of the deal, AlgoLift co-founders Andre Tutundjian and Dmitry Yudovsky, and the entire AlgoLift team will join the Vungle organization.

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