Vidmob, the video advertising company, has just raised $50 million in a Series C funding round.
Notable investors included Adobe and Shutterstock.
The company plans to use the cash injection to supports a global expansion, focus on new eCommerce products and invest in new products.
“Every other area of enterprise operations has been positively impacted by software platforms – increasing efficiency and using data to bring intelligence to decision-making,” said Alex Collmer, Founder and CEO of VidMob.
“This financing and these new relationships will be a powerful accelerant in our commitment to build and deploy a platform that helps marketers transform for the needs of the future, while respecting the irreplaceable role of human creativity and never losing sight of our mission to evolve creativity for the better.”
Research by the company has shown that video ads boosted sales by 48% compared to static digital ads, with shorter formats performing better than longer video ads.
To date, the company has raised nearly $100 million in funding.