Verishop app launches social shopping features

Anne Freer | November 13, 2020

App Business

Verishop, the mCommerce app, has announced plans to launch into social shopping by rolling out social discovery features across its platform.

The app now lets users and brands upload and share photos and videos, tag products and curate product collections on the app.

The additional features include:

  • User-generated content such as idea boards and videos and photos
  • A feature called Following that allows users to follow brands and share their interest in a brand
  • Collections allow users to save products to their feed and share them with others
  • “For You” and “Following” feeds include stoppable content that is personalised based on user product preferences
  • And product tagging so all users can share products to their posts.

Verishop says it has a mostly young user base of under-35-year-olds who enjoy browsing and sharing products.

The platform boasts a roster of some 1,000 direct-to-consumer brands.

The social media approach isn’t new. It’s something competitors Pinterest and Instagram have been focusing on more recently.

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