US shoppers are spending 50% more time in mobile shopping apps

Anne Freer | September 11, 2020

App Business

Given the recent growth in mobile commerce, Q4 2020 is set to be the biggest mobile shopping season yet.

New predictions from App Annie suggest that one billion hours will be spent in shopping apps in the US alone in the final quarter of the year, up 50% year-on-year.

This would represent an increase of 50% from Q4 2019.

It’s the kind of growth that would have taken four to six years under normal circumstances but has been significantly advanced due to COVID-19 lockdowns.

Overall retail sales are expected to reach a 2.2% year-on-year growth in Q3 2020 while initially dipping earlier this year.

For retailers, App Annie recommends focusing on promotions during busy shopping periods such as Black Friday and Cyber Monday.

Grocery shopping app demand continued to thrive due to lockdowns, particularly in the US and Brazil.

Meanwhile, PayPal saw total payment volumes rise 29% year-on-year.

But food delivery services such as UberEats and DoorDash have also seen demand increase at a 45% rise in average weekly sessions.

App Annie expects Alibaba’s Singles’ Day to rake in $45 billion in 24 hours (following last year’s $38 billion).

Retail sales in China are predicted to be up at 4.8% in Q3 2020.

It may be uncertain times for most of us, but the future of mobile commerce is looking bright.

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