Twitter increased revenues and the number of users during Q3 2021, according to the company’s latest results.
Monetisable daily active users were up 13% from the previous year to 211 million. Much of that is due to international growth. Daily active users in the US remained stagnant at 37 million.
Twitter has tested a range of new features and functions to simplify and diversify its platform in 2021.
“In Q3, we began testing simplified interest selection during onboarding, making it easier to go from broad categories of interest to the specific subjects that new customers care about most. Early results show a more than 35% increase in the number of new customers who tell us their interests as a result. We also made it easier for new customers to sign up in Q3 with single sign-on, allowing people to sign up or log into Twitter with their Google Account or Apple ID.”
Total revenues jumped 37% to $1.28 billion, from $936 million in Q3 2020. Total US revenue was $742 million, an increase of 45%. Total international revenue was $542 million, an increase of 28%, or 27% on a constant currency basis. Japan remained the app’s second largest market in term of revenue contributing 12% of the total.
Advertising revenues jumped 41% to $1.14 billion.
Twitter said that its updated Learning Period model lead to a 36% increase in the number of campaigns that achieved the minimum viable threshold for campaign performance and advertiser retention.