Triller partners with Consumable to sell programmatic ads

Anne Freier | October 8, 2020

App Business

Triller, the video-sharing app that is already touted as a TikTok rival, has just partnered with ad tech start-up Consumable to sell programmatic ads in-app.

The digital and video format ads would be placed between videos.

Triller lets users create professional-looking music videos based on its AR technology.

As user attention spans are getting shorter, Consumable provides bite-sized content within digital display and video ads.

“This is an exciting partnership given our collective focus on delivering innovative, bite-sized content. It combines Triller’s short-form entertainment with Consumable’s short-form digital advertising to deliver the first social video discovery platform on media publisher websites,” said Mark Levin, CEO of Consumable.

“We are confident that our more than 250 million users across the top Comscore Publishers will realize the benefits of Triller’s highly engaging and relevant social content.”

Publishers that work with Consumable include AccuWeather, Bonnier, Cox, Nexstar, USA Today and Vox.

The partnership will provide marketers with a chance to reach new audiences. At the same time, it provides Triller with an opportunity to grow its revenues beyond in-app sales.

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