Triller extends app focus to long-form video

Anne Freer | July 21, 2021

App Business

Triller, the start-up that was touted as a viable alternative to TikTok in the US in the wake of threats to ban the app last year, has stepped up its long-form video creation in an effort to diversify its offering now that TikTok is not being banned.

Triller is bringing together influencers and brands for long-form, more immersive video content.

Video includes pre-recorded or live shows that feature influencers, famous singers and celebrities.

The company recently streamed live from the Essence Festival of Culture to mark its new efforts in this area.

In addition, the company recently added click-to-purchase tools for digital channels making it easier for brands to showcase their products.

Make-up brand L’Oreal was among the first to use the shoppable video featuring famous musicians as part of a NYX Professional Makeup campaign.

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