The travel industry was among those most harshly affected by the COVID-19 pandemic.
But travel apps are slowly seeing signs of recovery. Some 63% of consumers in the US even say that it’s extremely important for them to use a smartphone when planning a trip.
That’s according to a report launched by AdColony.
Over half of consumers (69%) say they are likely to travel in 2021 and some 60% are choosing destinations that don’t require a negative COVID-19 test or vaccination while 40% are planning to travel to destination that require tests.
Of those who were vaccinated, 53% carried proof of vaccination on their smartphones.
Among those who have travelled already this year, the majority have travelled for pleasure (including those who do not plan to get vaccinated).
The way consumers are now using their smartphones to engage with travel has changed over the last few months. Some 70% say they look for fun things to do ahead of a trip while 66% research destinations and 58% plan accommodations.
Interestingly, consumers are more concerned about getting value for money (61%) than safety in relation to COVID-19 (40%) when planning travel which shows that the world is eager to return to a more normal way of living again.
And while on a trip, 70% said they used their phones to look up things to do while 64% were listening to music at their destination.