Time spent playing mobile games was up 62% due to coronavirus lockdowns

Anne Freer | April 28, 2020

App Business

According to new data by GameAnalytics, the free mobile game analytics tool provider, lockdown is having a much larger effect on daily mobile gaming habits than previously expected.

Based on data from the company’s Benchmarks+ platform, time spent playing mobile games was 62% higher in March than in January.

Over the last three months, the number of mobile gamers grew from 1.2 billion people to 1.75 billion per month, marking an increase of 46%.

Total hours spent playing games reached over 90 million hours, which is 62% higher than during the first ten days of January.

“With people looking to stay entertained indoors, we expected them to they play more. The interesting part is in understanding where they spend this time and how changes in behaviour affect different types of games, so that publishers and developers are prepared to make the right changes, keep their audience entertained, and keep their businesses growing.”, said Ioana Hreninciuc, CEO at GameAnalytics.

The report also reveals that in-app purchases rose from 55 to 30% in Europe and North America during mid-March.

But some games have benefitted more than others with the top 2% of adventure games noting a 25% rise in playing time while puzzle games were down 2%.

Arcade-style and hyper-casual games rose 8% to 10% during the same time.

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