TikTok testing new Learn tab for educational content

Anne Freer | November 9, 2020

App Business

TikTok is currently testing a new tab which allows users to discover educational content.

The Learn tab follows a hashtag campaign by the app called “Learn on TikTok” promoted earlier this year which encouraged creators to produce educational content.

Informative videos posted by users included how-to content on cooking, creating art and science, according to TechCrunch.

The Learn tab is still being trialled so only some users may be seeing it in the app.

In a blog post on the hashtag campaign, TikTok previously wrote:

“The joy of learning on TikTok is that the content offers instructional tips and takeaways in a creative format, teaching something useful and inspiring users to seek out more information in a way that is fun and engaging. Our community has been drawn to videos that highlight unique science experiments, useful life hacks, creative math tricks, easy DIY projects, and motivational messages and advice. With our Creative Learning Fund, we’re continuing to nurture creators and partnerships that support this type of content on the platform.”

TikTok has long been a source of inspiration for users to discover dance moves, share recipes and songs, and engage with a creative community.

To promote educational videos, the app earlier this year launched a $50 million creator fund.

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