TikTok takes a page out of Cameo’s book and trials creator rewards

Anne Freer | July 8, 2021

App Business

TikTok is testing a new feature called “Shoutouts” that lets users request and reward creators of videos.

If that sounds familiar it’s because competitor app Cameo is known for letting people tip creators for their content.

Shoutouts use an in-app currency to tip creators who in turn are able to set their own rates.

Right now, the addition is only available in select areas with Turkey and Dubai among the first countries to trial it.

Users can click on the “request” button in the app and a creator will have three days to accept the order.

Right now, it’s not yet clear if video makers are selected based on their number of followers to qualify for Shoutouts.

However, the addition shows TikTok’s commitment to bolster revenue streams for its creators and keep users more engaged.

Given that TikTok is one of the most downloaded apps of 2020, the new feature could lead to the app dipping into Cameo’s market share.

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