TikTok has launched its first software development kit (SDK) that lets users upload video content to their feed via third-party apps.
It marks the first such release of its kind for TikTok developers. Dubbed “Share to TikTok”, the SDK comes with features to help developers integrate with popular video apps and share their content.
It provides a way for developers to diversify their own channels by providing users with more options to share content. At the same time, the SDK enables TikTok to reach new audiences and grow its user base.
This could benefit the platform further down the line and help expand its targeting tools when it eventually launches self-serve advertising tools for brands (a move that is highly likely if TikTok continues to grow).
TikTok has attracted seven partners for the launch of the SDK. They include Adobe Premiere Rush (the creativity app), Plotaverse (a video animation app), Fuse.it (an augmented reality app for online creators), Medal (an app that lets users record games on their phone), Momento GIF Maker, PicsArt (a photo and video editing app) and Englight Videoleap (a video app).
“The new TikTok SDK allows third party apps an opportunity to extend their reach while giving users a wider selection of creative tools to help their videos match their vision,” the company wrote in a blog post.