TikTok partners with Vimeo to add video ad creative tools

Anne Freer | July 21, 2021

App Business

TikTok has partnered with Vimeo to integrate the video platforms software tools.

The deal means that small and medium-sized businesses will be able to engage with customers on the platform through video ads by utilising Vimeo’s suite of video tools including Vimeo Create, an AI-based video production tool to produce and publish directly into the TikTok Ad Manager.

“Vimeo and TikTok are solving one of the most significant pain points for SMBs in reaching customers — how to easily and affordably create professional-quality content at scale,” said Richard Bloom, SVP, Business Development, Vimeo.

“We’re thrilled to be the first video creation platform to integrate with TikTok For Business and to expand the reach of Vimeo Create, so more businesses can engage even more customers online.”

Early testing has shown that combining their capabilities led to 50% higher click-through rates compared to previous campaigns.

Vimeo joins as a TikTok Marketing Partner but will be the first to offer creative assets.

As part of the tests, NaturalAnnie Essentials, a soy candle business in Bridgeport, reported a 5.5x rise in conversion rate.

“We’ve saved thousands of dollars, the stress of shipping candles to a production studio, and lots of headaches by using Vimeo for our TikTok ads,” said Annya White-Brown, CEO of NaturalAnnie Essentials. “Vimeo Create made it super easy — it was as simple as adding your assets to the templates to fit your brand. Now we create anywhere from 30-75 videos per month.”

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