TikTok has launched a new ad format called Spark Ads that lets brands and advertisers share native content directly from TikTok’s community.
The addition is also a bonus for creators because it allows them to work more closely with brands and have their content reused potentially as part of a brand deal.
Spark Ads are organic videos that fit a campaign objective such as views or conversions.
Brands can access a whole range of content made available by creators on the platform to diversify their ads and connect with the influencers to promote products in a more organic manner.
The ads can be Duet feature-enabled.
Coffee chain Costa Coffee recently used Spark Ads to show off its new menu. It drove over 42 million impressions at just £1.39 CPM in the campaign which marks a 150% rise in followers or 18,000 new fans.